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Posts Tagged ‘Public Relations’

Creatively Connect @ Creative Connects

October 13, 2010 Comments off

An event I attend regularly is Creative Connects.  What is Creative Connects you ask?  Well, it is “a free social event hosted by The BOSS Group for creative, marketing and interactive professionals.”  Creative Connects is throughout the U.S. with events in:

  • D.C. Metro Area
  • Philadelphia
  • Boston
  • Atlanta
  • Baltimore
  • Dallas
  • Northern New Jersey (basically Newark)

About every three months, Creative Connects events are hosted in synchronicity in their respective locations at the exact same time.  I ventured out to my first back in May with my coworker Lori (of Lorikeet Media).  We had a pretty good time and got to mingle with other creative professionals, hand out some business cards, and eat some tasty finger foods.  The best part is that it’s free to attend (along with free food).

They also always have special guests at every event who have some sort of creative professional background.  For example, at the last event Jason Ferrera, Creative Director of Match.com was in attendance and representatives from CDIA Boston University.  I’m especially looking forward to next month’s event since I’m actively seeking any business development individuals/opportunities.  The individuals in attendance are also eager for freelance work, so this is right up my alley.  The demographic is usually 21-34, so its great for generation Y and X.  I’ll follow-up with a post on when I actually attend the event, so keep an eye out for it.

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You Are What You Tweet

October 7, 2010 Comments off

When I’m not establishing my own little business on the side, I’m working as a Marketing Coordinator for a government contractor.   The contracts I work on are for the U.S. Army.  I can’t tell you how much of an insane push there has been this past year from the Army to have a larger presence in the social media realm.  Marketing and PR professionals are scrambling to give clients what they want because the catch phrases clients hear all the time are, “social media,” “tweet this,” “like that.”

For one program I worked on called, For Love of Liberty, I just finished a huge social media push before the contract was closed out.  I reached out to tons of blogs that wrote about social studies, the U.S. Army, black history because there is not better way to reach an audience these days than utilizing social media.  We also focused a lot on Google Analytics and SEO to see where our efforts were most effectively being spent.

Being a 23 year old, you would think I would know a lot more about what’s involved in social media, but the truth is I don’t know as much as I should.  I graduated in the Spring of 2009 when the social media phenomenon was only starting to gain traction with the Marketing/PR professionals and Corporate America.  Not a lot of my curriculum was updated with the social media trend.  Everyday now, I’m reading tons of articles and posts on how to harness social media and how to make it for you and your client.  One tool I’m definitely looking into is conferences.  There is one in the DC Metropolitan area which I would love to attend; the PRSA International Conference.  Any DC Area PR social media professional should check it out to sharpen their skills in this subject.   Social Media is only going to be more prominent in the years to come.

Some other blogs I look at daily which have helped me tremendously: