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Recharge Your MARCOM Batteries: Pt. 2

November 6, 2010 Leave a comment

Yesterday I attended the Secrets of Design workshop at Fairfax Community Church (FCC) in Fairfax, Virginia (look at initial post).  It was definitely worth the $29.00 to attend (which is an insanely good deal considering other workshops range from $100-$500) .  From 9 am- 4 pm, I was shown the newest and most sought after techniques in Photoshop CS5 by John Falke, Executive Director of Creative Arts at FCC.

Outside Fairfax Community Church.

I strolled in yesterday morning to the church around 8:30 am, found a seat, plugged in my MacBook and prepared myself to absorb the knowledge.  The workshop was at capacity by the time 9 am came around with every seat in “the Hanger” taken.  Paul Snyder, one of the other creative folks at FCC opened the workshop with a few jokes including how the “holy chicken” aka Chik-Fil-A would be served for lunch.  Delish!

View from where I sat at.

Thereafter, John started things off by describing the bare bone details about Photoshop, such as how to purchase it (without going broke), the difference between Vector and Rastor images, Layers (which I still need to work on) and understanding print which is a problem I am approached with quite frequently when I send things off to the printers.  It’s always important to make sure whatever image you’re sending bleeds over the edges so the printers won’t snip anything important on whatever artwork you hand them.  Remember the 1/4 rule is what I learned.

Yummies lunch :p

The session I found to be extremely helpful was one not really involving Photoshop at all but on how to work with clients and other individuals involved in decision making around the office.  The key takeaways from this session was to do your research and be an expert on the target audience you’re producing for.  Also I learned you should phrase comments for feedback as, “how will your users react?” not “let me know what you think.”  That’s like opening Pandora’s Box.  I also learned about a few good resources to use for free fonts and stock images (dafont.com, urbantfonts.com and sxc.hu to name a few).

The next two sessions focused on additional techniques in Photoshop like the Photo Collage Effect, transforming a Photo Wall into a 3D shape and Content Awareness Scaling a new feature in CS5. Content Awareness Scaling is probably my favorite new feature because you can make an image’s foreground objects become close together without distorting the background objects.  Pretty neat.  See it here.

I felt the last session was also super useful too since John and Paul described the creative process behind the development of many of their awe-inspiring sermon series.  Religious or not, you cannot argue their creative abilities are a gift of god.  Look here just to look at the FCC website to see past creative concepts for sermon series they’ve crafted.

As promised, the workshop ended promptly at 4 pm and I was able to be on my way with a bag full of tricks on Photoshop CS5.  I am very thankful my boss at my current job allowed me to take the day off to attend the workshop and even expensed it for company purposes.  This was a win-win for me.   A few tips for anyone who plans on attending a workshop focusing on software tutorial:

  • Bring a sweater (it’ll probably be very frigid in the room 😉
  • Watch and learn; you’ll absorb the knowledge if you observe rather than try to keep it up with a pro.
  • Download all files you need before the workshop (even if its the trail version like I did hehe)
  • Get there early; there’s nothing more flustering than jumping in mid-way and already not having a clue what’s going on.
  • Tell yourself practice makes perfect; you won’t remember/learn everything in that one sitting.

Recharge Your MARCOM Batteries

October 15, 2010 Comments off

Staying relevant and on top of your game is a quality everyone tries to maintain in whatever field or interest they are pursuing.  For marketing and creative professionals, workshops and classes centering on professional development help foster this.  Lately, I’ve been feeling like I can’t deliver all the goods I should be able to and that my recent degree in Marketing seems like it becomes more and more obsolete everyday.  Therefore, I registered for a workshop on creative design last week.

 

 

 

 

 

 

 

At my local community church a workshop is being held called, “Secrets of Design Photoshop CS5 and Beyond.”  Hosted by John Falke, the workshop will give a hands on approach to learning some of the skills lead designers and special effects masters use.

Workshops like these are the perfect opportunity to recharge your MARCOM or Creative batteries.   And the price range they fall in are pretty modest ($29).  I’ll be sure to cover the event and follow-up on what I learned.