For those who have been following my blog entries I frequently mention an extremely talented woman by the name of Lori Olson who is in the midst of starting her own production company, Lorikeet Media. One of the projects we’ve teamed up on is the Alternate Route Parkour promotional video project. Just to briefly describe what Parkour is, it is “the art of moving from one point to another as quickly and efficiently as possible.” Thanks Wikipedia.
Awhile back Lori mentioned to me that her friend’s interest group was looking to gain some exposure. So I suggested, why don’t I reach out to George Mason University’s Office of Student Media and see if one of their publications would be interested in doing a story on the group. Back when I went to GMU, I interned at the Office of Student Media and knew they would love to cover something as edgy as Parkour plus the GMU demographic is right up the Parkour ally. So this opportunity was a no brainer to me.
The first step was to find who at Student Media would want to run a story. I reached out to a contact of mine and she referred me to Connect2Mason.com. In order to pitch the story, I sent the editor-in-chief another video Lori had worked on, called “To Catch a Traceur.” The EIC loved the video and scheduled a time for us to sit down with one of their reporters to write an article.
The idea then come up during the interview for Lori to shoot a video to accompany the story. On August 29, 2010, Alternate Route Parkour, Connect2Mason, Lorikeet Media and ROAR Marketing met to shoot the video. Lori did all of the shooting and editing and might I add she did an AMAZING job. It’s great to work with Lori not only because she’s so talented but because we’re coworkers and love freelance projects on the side.
Currently,ROAR Marketing is doing some media buying activities for the video and looking to get the video not only on the Connect2Mason.com website but also:
- Mason Cable Network
- GMU LCD Screens
- JC Cinema
Take a look at Lorikeet Media’s first video project, “Alternate Route Parkour at George Mason University.”
Look back for confirmed media spots on Lorikeet Media’s video in a future post.