Archive

Posts Tagged ‘Marketing’

Advertising Age: The Wall Street Journal for Marketing Professionals

November 2, 2010 Comments off

I have to say as a young marketing professional, I consider the bible/Wall Street Journal of the marketing world to be Advertising Age.  Every Thursday, I can rest assure that a copy of the latest Ad Age is on my desk when I walk into my office.  I’m not much of a periodical reader but I always enjoy flipping through the latest issue of Ad Age and finding out information that keeps me relevant and sharp on trends in the marketing world.

What’s also great about the magazine is that sometimes you get nifty little supplements such as the “Hispanic Fact Pack.” *See picture below.  The “Hispanic Fact Pack” is a small booklet (about 50 pages) that shares the latest figures and trends on Hispanic Marketing and Media.   Especially working on programs such as Army Diversity, I can be sure that this will come in handy at some point.  

The latest article I found to be a great read was one called “Can Paramount stir up same buzz for ‘Paranormal’ sequel?” (read the article via AllBusiness.com)  This article was a great study into how Paramount is taking lessons learned from hand-held films like “The Blair Witch Project” and making sure their hand-held sequel doesn’t reveal too much nor loose that $11,000 budget feel the original films has.  By the way, the sequel was soooo good and I think Paramount should give themselves a pat on the back.  It’s great to see the best practices of extremely seasoned marketing professionals and find ways to apply them to the latest projects I find myself in.

My stack of AdAge's.

Oh, and here’s a little secret about Ad Age.  If you attend enough American Marketing Association webinars (which are free to attend), Ad Age will most likely offer you a complimentary subscription.  I first started receiving my complimentary subscription back in July and have seen issues on  my desk every week since.  I read on their website that my complimentary subscription is subject to end anytime they want to end it, so I hope that day is way far from here.  Shhh….I won’t tell anybody if you won’t.

ZRGGQEZ2HKY3

Recharge Your MARCOM Batteries

October 15, 2010 Comments off

Staying relevant and on top of your game is a quality everyone tries to maintain in whatever field or interest they are pursuing.  For marketing and creative professionals, workshops and classes centering on professional development help foster this.  Lately, I’ve been feeling like I can’t deliver all the goods I should be able to and that my recent degree in Marketing seems like it becomes more and more obsolete everyday.  Therefore, I registered for a workshop on creative design last week.

 

 

 

 

 

 

 

At my local community church a workshop is being held called, “Secrets of Design Photoshop CS5 and Beyond.”  Hosted by John Falke, the workshop will give a hands on approach to learning some of the skills lead designers and special effects masters use.

Workshops like these are the perfect opportunity to recharge your MARCOM or Creative batteries.   And the price range they fall in are pretty modest ($29).  I’ll be sure to cover the event and follow-up on what I learned.

Creatively Connect @ Creative Connects

October 13, 2010 Comments off

An event I attend regularly is Creative Connects.  What is Creative Connects you ask?  Well, it is “a free social event hosted by The BOSS Group for creative, marketing and interactive professionals.”  Creative Connects is throughout the U.S. with events in:

  • D.C. Metro Area
  • Philadelphia
  • Boston
  • Atlanta
  • Baltimore
  • Dallas
  • Northern New Jersey (basically Newark)

About every three months, Creative Connects events are hosted in synchronicity in their respective locations at the exact same time.  I ventured out to my first back in May with my coworker Lori (of Lorikeet Media).  We had a pretty good time and got to mingle with other creative professionals, hand out some business cards, and eat some tasty finger foods.  The best part is that it’s free to attend (along with free food).

They also always have special guests at every event who have some sort of creative professional background.  For example, at the last event Jason Ferrera, Creative Director of Match.com was in attendance and representatives from CDIA Boston University.  I’m especially looking forward to next month’s event since I’m actively seeking any business development individuals/opportunities.  The individuals in attendance are also eager for freelance work, so this is right up my alley.  The demographic is usually 21-34, so its great for generation Y and X.  I’ll follow-up with a post on when I actually attend the event, so keep an eye out for it.

Hey Mr. DJ.

September 30, 2010 Comments off

One of my two current clients is Vietnam International Network Association (VINA) or Vietnamese Public Radio. I developed an advertising program for them that is well underway. Anywho, I stopped by the station today to pick up a little something called a paycheck!  I’m currently adding another piece to their media kit which should give prospects a better idea of what VINA is all about.

 

ROAR: In The Beginning

September 29, 2010 Comments off

Hello Everyone!  My name is Ryan Oliver Alexander Rosado and I am the founder, CEO, creator, president, and director of ROAR Marketing.  If you didn’t catch on ROAR are my initials.  ROAR Marketing is a business I decided to start earlier this year.  This has been such a labor of love for me, so I thought it would be a good idea to chronicle it through a blog.  I want to give everyone an inside look inside this new part of my life and all the hard work that goes into starting a business.

Before making the decision to start my own business, I had absolutely no idea how to even start one.  So part of this blog is to I hope give other aspiring entrepreneurs an inside glimpse of all the little tidbits you need to know in order to start a business.  I will give updates on my current two clients as updates become available as well as show you the progress of officially launching ROAR Marketing.

In addition, I want to post interesting and useful entries that appeal to anyone in marketing, creative professions and entrepreneurs.  So sit back and watch as ROAR Marketing grows into a (what I hope) a successful business 😀 !