Posts Tagged ‘Army Diversity’

Advertising Age: The Wall Street Journal for Marketing Professionals

November 2, 2010 Comments off

I have to say as a young marketing professional, I consider the bible/Wall Street Journal of the marketing world to be Advertising Age.  Every Thursday, I can rest assure that a copy of the latest Ad Age is on my desk when I walk into my office.  I’m not much of a periodical reader but I always enjoy flipping through the latest issue of Ad Age and finding out information that keeps me relevant and sharp on trends in the marketing world.

What’s also great about the magazine is that sometimes you get nifty little supplements such as the “Hispanic Fact Pack.” *See picture below.  The “Hispanic Fact Pack” is a small booklet (about 50 pages) that shares the latest figures and trends on Hispanic Marketing and Media.   Especially working on programs such as Army Diversity, I can be sure that this will come in handy at some point.  

The latest article I found to be a great read was one called “Can Paramount stir up same buzz for ‘Paranormal’ sequel?” (read the article via  This article was a great study into how Paramount is taking lessons learned from hand-held films like “The Blair Witch Project” and making sure their hand-held sequel doesn’t reveal too much nor loose that $11,000 budget feel the original films has.  By the way, the sequel was soooo good and I think Paramount should give themselves a pat on the back.  It’s great to see the best practices of extremely seasoned marketing professionals and find ways to apply them to the latest projects I find myself in.

My stack of AdAge's.

Oh, and here’s a little secret about Ad Age.  If you attend enough American Marketing Association webinars (which are free to attend), Ad Age will most likely offer you a complimentary subscription.  I first started receiving my complimentary subscription back in July and have seen issues on  my desk every week since.  I read on their website that my complimentary subscription is subject to end anytime they want to end it, so I hope that day is way far from here.  Shhh….I won’t tell anybody if you won’t.



AUSA Conference: Final Update!

October 29, 2010 Leave a comment

Yesterday was (finally) my last day working at the AUSA Conference in DC.  And I cannot tell you what a relief that it is over.  The AUSA Conference is quite a production and I’m not sure if I’ll ever see such a huge conference ever again.

I worked at the Manpower and Reserve Affairs (M&RA) booth for the U.S. Army.  M&RA implements many programs for the Army community that center on soldier well-being.  It was nice to see a few clients from previous projects I’ve worked on such as Army Diversity and the SHARP program.

It was also nice being able to meet up with my dad at the conference, Colonel Eddie Rosado.  Of course when we walked around I had zero idea of what he was talking to people about at the various booths.  But it was an experience all the same.

Yesterday I had the privilege to disassemble two of our smaller booths for the U.S. Army Chaplains Corp and Retirement Services Office (RSO).  I definitely was able to skip my daily workout after disassembly I can tell you that.

I definitely have a newer found appreciation for the all of the labor unions that build this small city called the AUSA Conference in 3 days and all of the company employees that come out and sell the heck out of their products all day long.  You people are a better man than I!  Viva la AUSA!

See photos below of the event in full swing and look back at my previous post on before pics.

AUSA is in Town Y’all !

October 24, 2010 Comments off

One of my current projects I’m working on for my job as Marketing Coordinator for a government contractor is the Annual AUSA Conference in D.C. at the Washington Convention Center.  The Association of the United States Army (AUSA) Conference is 60 years in the running that is “a private, non-profit educational organization that supports America’s Army – Active, National Guard, Reserve, Civilians, Retirees, Government Civilians, Wounded Warriors, Veterans, and family members.”

That’s a mouthful!  I’m working at the Manpower and Reserve Affairs (M&RA) booth which has a slew of programs.  A few I’ve worked on are Army Diversity and SHARP.  I’ve been at the Convention Center since Thursday (the Conference is 10/25-10/27), so I wanted to share some photos of the before look at the Convention Center.





















I took all these pictures with my iPhone by the way, and the security guards scowled at me for taking pics too :-p