I have to say as a young marketing professional, I consider the bible/Wall Street Journal of the marketing world to be Advertising Age. Every Thursday, I can rest assure that a copy of the latest Ad Age is on my desk when I walk into my office. I’m not much of a periodical reader but I always enjoy flipping through the latest issue of Ad Age and finding out information that keeps me relevant and sharp on trends in the marketing world.
What’s also great about the magazine is that sometimes you get nifty little supplements such as the “Hispanic Fact Pack.” *See picture below. The “Hispanic Fact Pack” is a small booklet (about 50 pages) that shares the latest figures and trends on Hispanic Marketing and Media. Especially working on programs such as Army Diversity, I can be sure that this will come in handy at some point.
The latest article I found to be a great read was one called “Can Paramount stir up same buzz for ‘Paranormal’ sequel?” (read the article via AllBusiness.com) This article was a great study into how Paramount is taking lessons learned from hand-held films like “The Blair Witch Project” and making sure their hand-held sequel doesn’t reveal too much nor loose that $11,000 budget feel the original films has. By the way, the sequel was soooo good and I think Paramount should give themselves a pat on the back. It’s great to see the best practices of extremely seasoned marketing professionals and find ways to apply them to the latest projects I find myself in.
Oh, and here’s a little secret about Ad Age. If you attend enough American Marketing Association webinars (which are free to attend), Ad Age will most likely offer you a complimentary subscription. I first started receiving my complimentary subscription back in July and have seen issues on my desk every week since. I read on their website that my complimentary subscription is subject to end anytime they want to end it, so I hope that day is way far from here. Shhh….I won’t tell anybody if you won’t.