Archive for the ‘RAWRs’ Category

200+ Views!

November 10, 2010 Leave a comment

So I kind of want to make this a regular thing of announcing when I reach a certain number of hits.  And today I’ve finally reached 200+ views since my blog started September 29, 2010.  I reached 100 views on October 20, 2010 so I’m increasing views at a consistent pace.

Thanks for anyone who has viewed my blog.  Please continue to do so! 😀


Recharge Your MARCOM Batteries: Pt. 2

November 6, 2010 Leave a comment

Yesterday I attended the Secrets of Design workshop at Fairfax Community Church (FCC) in Fairfax, Virginia (look at initial post).  It was definitely worth the $29.00 to attend (which is an insanely good deal considering other workshops range from $100-$500) .  From 9 am- 4 pm, I was shown the newest and most sought after techniques in Photoshop CS5 by John Falke, Executive Director of Creative Arts at FCC.

Outside Fairfax Community Church.

I strolled in yesterday morning to the church around 8:30 am, found a seat, plugged in my MacBook and prepared myself to absorb the knowledge.  The workshop was at capacity by the time 9 am came around with every seat in “the Hanger” taken.  Paul Snyder, one of the other creative folks at FCC opened the workshop with a few jokes including how the “holy chicken” aka Chik-Fil-A would be served for lunch.  Delish!

View from where I sat at.

Thereafter, John started things off by describing the bare bone details about Photoshop, such as how to purchase it (without going broke), the difference between Vector and Rastor images, Layers (which I still need to work on) and understanding print which is a problem I am approached with quite frequently when I send things off to the printers.  It’s always important to make sure whatever image you’re sending bleeds over the edges so the printers won’t snip anything important on whatever artwork you hand them.  Remember the 1/4 rule is what I learned.

Yummies lunch :p

The session I found to be extremely helpful was one not really involving Photoshop at all but on how to work with clients and other individuals involved in decision making around the office.  The key takeaways from this session was to do your research and be an expert on the target audience you’re producing for.  Also I learned you should phrase comments for feedback as, “how will your users react?” not “let me know what you think.”  That’s like opening Pandora’s Box.  I also learned about a few good resources to use for free fonts and stock images (, and to name a few).

The next two sessions focused on additional techniques in Photoshop like the Photo Collage Effect, transforming a Photo Wall into a 3D shape and Content Awareness Scaling a new feature in CS5. Content Awareness Scaling is probably my favorite new feature because you can make an image’s foreground objects become close together without distorting the background objects.  Pretty neat.  See it here.

I felt the last session was also super useful too since John and Paul described the creative process behind the development of many of their awe-inspiring sermon series.  Religious or not, you cannot argue their creative abilities are a gift of god.  Look here just to look at the FCC website to see past creative concepts for sermon series they’ve crafted.

As promised, the workshop ended promptly at 4 pm and I was able to be on my way with a bag full of tricks on Photoshop CS5.  I am very thankful my boss at my current job allowed me to take the day off to attend the workshop and even expensed it for company purposes.  This was a win-win for me.   A few tips for anyone who plans on attending a workshop focusing on software tutorial:

  • Bring a sweater (it’ll probably be very frigid in the room 😉
  • Watch and learn; you’ll absorb the knowledge if you observe rather than try to keep it up with a pro.
  • Download all files you need before the workshop (even if its the trail version like I did hehe)
  • Get there early; there’s nothing more flustering than jumping in mid-way and already not having a clue what’s going on.
  • Tell yourself practice makes perfect; you won’t remember/learn everything in that one sitting.

AUSA Conference: Final Update!

October 29, 2010 Leave a comment

Yesterday was (finally) my last day working at the AUSA Conference in DC.  And I cannot tell you what a relief that it is over.  The AUSA Conference is quite a production and I’m not sure if I’ll ever see such a huge conference ever again.

I worked at the Manpower and Reserve Affairs (M&RA) booth for the U.S. Army.  M&RA implements many programs for the Army community that center on soldier well-being.  It was nice to see a few clients from previous projects I’ve worked on such as Army Diversity and the SHARP program.

It was also nice being able to meet up with my dad at the conference, Colonel Eddie Rosado.  Of course when we walked around I had zero idea of what he was talking to people about at the various booths.  But it was an experience all the same.

Yesterday I had the privilege to disassemble two of our smaller booths for the U.S. Army Chaplains Corp and Retirement Services Office (RSO).  I definitely was able to skip my daily workout after disassembly I can tell you that.

I definitely have a newer found appreciation for the all of the labor unions that build this small city called the AUSA Conference in 3 days and all of the company employees that come out and sell the heck out of their products all day long.  You people are a better man than I!  Viva la AUSA!

See photos below of the event in full swing and look back at my previous post on before pics.

Alternate Route Parkour/Connect2Mason Update

October 28, 2010 Leave a comment

The day has finally come!  Well, Monday was the day when it finally came.  This past Monday, Alternate Route Parkour’s feature on Connect2Mason was finally published.  Refer back to my previous post on this project I’ve been working on since August 2010.

Take a look the at the story by clicking on the photo below written by Yasmin Tadjdeh and Lori Olson:

AUSA Update: Before & After

October 26, 2010 Comments off

For anyone who has been to the AUSA Conference this week, I want to share a before and after picture of the booth I’ve been working at: Manpower and Reserve Affairs.

Categories: RAWRs Tags: , ,

AUSA is in Town Y’all !

October 24, 2010 Comments off

One of my current projects I’m working on for my job as Marketing Coordinator for a government contractor is the Annual AUSA Conference in D.C. at the Washington Convention Center.  The Association of the United States Army (AUSA) Conference is 60 years in the running that is “a private, non-profit educational organization that supports America’s Army – Active, National Guard, Reserve, Civilians, Retirees, Government Civilians, Wounded Warriors, Veterans, and family members.”

That’s a mouthful!  I’m working at the Manpower and Reserve Affairs (M&RA) booth which has a slew of programs.  A few I’ve worked on are Army Diversity and SHARP.  I’ve been at the Convention Center since Thursday (the Conference is 10/25-10/27), so I wanted to share some photos of the before look at the Convention Center.





















I took all these pictures with my iPhone by the way, and the security guards scowled at me for taking pics too :-p

Lorikeet Media, “Alternate Route Parkour @ George Mason University”

October 20, 2010 2 comments

For those who have been following my blog entries I frequently mention an extremely talented woman by the name of Lori Olson who is in the midst of starting her own production company, Lorikeet Media.  One of the projects we’ve teamed up on is the Alternate Route Parkour promotional video project.  Just to briefly describe what Parkour is, it is “the art of moving from one point to another as quickly and efficiently as possible.”  Thanks Wikipedia.

Awhile back Lori mentioned to me that her friend’s interest group was looking to gain some exposure.  So I suggested, why don’t I reach out to George Mason University’s Office of Student Media and see if one of their publications would be interested in doing a story on the group.  Back when I went to GMU, I interned at the Office of Student Media and knew they would love to cover something as edgy as Parkour plus the GMU demographic is right up the Parkour ally.  So this opportunity was a no brainer to me.

The first step was to find who at Student Media would want to run a story.  I reached out to a contact of mine and she referred me to  In order to pitch the story, I sent the editor-in-chief another video Lori had worked on, called “To Catch a Traceur.”  The EIC loved the video and scheduled a time for us to sit down with one of their reporters to write an article.

The idea then come up during the interview for Lori to shoot a video to accompany the story.  On August 29, 2010, Alternate Route Parkour, Connect2Mason, Lorikeet Media and ROAR Marketing met to shoot the video.  Lori did all of the shooting and editing and might I add she did an AMAZING job.  It’s great to work with Lori not only because she’s so talented but because we’re coworkers and love freelance projects on the side.

Currently,ROAR Marketing is doing some media buying activities for the video and looking to get the video not only on the website but also:

  • Mason Cable Network
  • GMU LCD Screens
  • JC Cinema

Take a look at Lorikeet Media’s first video project, “Alternate Route Parkour at George Mason University.”

Look back for confirmed media spots on Lorikeet Media’s video in a future post.