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Archive for the ‘Business Productivity’ Category

Advertising Age: The Wall Street Journal for Marketing Professionals

November 2, 2010 Comments off

I have to say as a young marketing professional, I consider the bible/Wall Street Journal of the marketing world to be Advertising Age.  Every Thursday, I can rest assure that a copy of the latest Ad Age is on my desk when I walk into my office.  I’m not much of a periodical reader but I always enjoy flipping through the latest issue of Ad Age and finding out information that keeps me relevant and sharp on trends in the marketing world.

What’s also great about the magazine is that sometimes you get nifty little supplements such as the “Hispanic Fact Pack.” *See picture below.  The “Hispanic Fact Pack” is a small booklet (about 50 pages) that shares the latest figures and trends on Hispanic Marketing and Media.   Especially working on programs such as Army Diversity, I can be sure that this will come in handy at some point.  

The latest article I found to be a great read was one called “Can Paramount stir up same buzz for ‘Paranormal’ sequel?” (read the article via AllBusiness.com)  This article was a great study into how Paramount is taking lessons learned from hand-held films like “The Blair Witch Project” and making sure their hand-held sequel doesn’t reveal too much nor loose that $11,000 budget feel the original films has.  By the way, the sequel was soooo good and I think Paramount should give themselves a pat on the back.  It’s great to see the best practices of extremely seasoned marketing professionals and find ways to apply them to the latest projects I find myself in.

My stack of AdAge's.

Oh, and here’s a little secret about Ad Age.  If you attend enough American Marketing Association webinars (which are free to attend), Ad Age will most likely offer you a complimentary subscription.  I first started receiving my complimentary subscription back in July and have seen issues on  my desk every week since.  I read on their website that my complimentary subscription is subject to end anytime they want to end it, so I hope that day is way far from here.  Shhh….I won’t tell anybody if you won’t.

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Google Voice: The Best Thing Since Sliced Bread.

October 6, 2010 Comments off

For any new business its expected for there to be a phone number for which you can reach personnel at.  There’s no better solution for a start-up to this other than Google Voice.  I can’t tell you how useful this tool has been to me.  It takes literally about 2 minutes to set up and you get to pick the area code where you want your phone number to be from (contingent upon that area having available numbers).  I couldn’t get a number for the 703 (Northern Virginia) area so I selected a number from 202 (Washington, DC).  It’s only 4 miles from my apartment and it makes me look more important (I hope).

I mainly wanted a number of my own since the advertising program I developed for Vietnamese Public Radio involves me to be on the phone a lot of the time.  But I don’t want people I’m calling to have my personal cell phone number.  Google Voice eliminates that.  And I got to make the digits spell out a word.  My number is 202.861.ROAR (7672).  Isn’t that cute?!  Your cell phone rings when someone calls the number and if they leave a voicemail you receive a text with what the person said in their voicemail.

And the best part?  Its FREE! Its free to call anywhere in the U.S. and Google Voice has competitive rates for outside the U.S. too.  If you are starting a business or need a separate line for a particular project (for no cost), Google Voice is definitely the way to go.  Yay Google for creating something that is the best thing since sliced bread.